Privacy Policy for Flowers Dalston Customers

Name: FRESH BLOSSOM
Brand: Flowers Dalston
Price: 64.50 GBP
Availability: InStock

Introduction

Your privacy and the protection of your personal data are of paramount importance to Flowers Dalston. This Privacy Policy explains how we collect, use, store, and protect your personal information when you place orders for our flower delivery services from Dalston and neighboring districts. It also outlines your rights under the General Data Protection Regulation (GDPR). By ordering from us, you acknowledge and consent to this Privacy Policy, which applies to all customers in Dalston and surrounding areas.

What Data We Collect

We collect the following categories of personal data when you visit our website, communicate with us, or place an order:

Identity Data: Your full name
Contact Data: Delivery address, billing address, and postcode; phone number (optional), and other contact details as needed for order fulfillment
Order Data: Details of flower arrangements ordered, delivery instructions, recipient name and address
Payment Data: Partial payment card details (cardholder name and last four digits) processed securely by payment providers
Communication Data: Any correspondence sent via message forms or customer feedback
Technical Data: IP address, device type, browser type, and cookies (where applicable and consented to)

We do not intentionally collect sensitive personal data (such as health or religious information) unless you choose to provide it in the course of communication.

Lawful Basis for Processing

Under GDPR, Flowers Dalston relies on the following lawful bases for the processing of your personal data:

Contractual Necessity: To process and fulfill your flower orders and related services
Legal Obligation: To comply with regulations (such as record-keeping for tax purposes)
Legitimate Interest: To improve our services, prevent fraudulent activities, and provide customer support
Consent: Where required, such as for sending marketing communications or using non-essential cookies; separate, clear consent will be obtained

How We Use Your Personal Data

Your information is used for the following purposes:

Processing your flower orders and arranging deliveries
Confirming, updating, or communicating with you regarding your order
Processing and, if needed, refunding payments
Maintaining records of transactions for accounting and compliance
Improving our website, products, and customer service through analysis (using anonymized or aggregated forms when possible)
Preventing and identifying fraud or misuse of our services

With your explicit consent, sending promotional offers or updates (optional)

Data Retention

We retain your personal data only for as long as it is necessary to fulfill the purposes for which it was collected, and to comply with applicable legal, accounting, or reporting requirements. Typically:

Order and delivery data is kept for up to six years after order completion, in line with tax and accounting regulations
Retention of direct communications (such as emails or customer feedback) is reviewed regularly, and non-essential data is deleted after two years
Payment data is not stored directly by us but by our secure payment processors
If you withdraw consent or request erasure, we will delete your data unless a legal obligation requires its retention

Processors and Data Sharing

We may engage third-party service providers (processors) to help deliver our services. These include:

Payment Processors: Approved and secure vendors who handle online payments on our behalf, compliant with GDPR and payment industry standards
Delivery Partners: Reputable courier firms, engaged only as necessary for delivering your flowers
IT Service Providers: Website hosting, cloud storage, and maintenance providers for systems security and infrastructure

All processors act under our instructions and are bound by strict confidentiality and data protection agreements. We do not sell or rent your personal data to third parties for their marketing purposes. Data may be shared with authorities only if required by law.

International Data Transfers

Your personal data is stored in the United Kingdom or European Economic Area (EEA) whenever possible. If our service providers process data outside these areas, we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions, in compliance with GDPR requirements.

User Rights under GDPR

As a data subject, you have the following rights regarding the personal data we hold about you:

Right of Access: To request a copy of your personal data
Right to Rectification: To ask for inaccurate or incomplete data to be corrected
Right to Erasure: To request deletion of your data in certain circumstances ('right to be forgotten')
Right to Restriction: To ask us to suspend processing where you have concerns
Right to Data Portability: To receive your data in a structured, portable format
Right to Object: To object to specific processing activities, including direct marketing
Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time
Right to Lodge a Complaint: To complain to a relevant supervisory authority if you believe your data rights are being infringed

To exercise your rights or obtain further information, please contact us in writing through our official channels.

Security Measures

We take the security of your data seriously by employing technical and organizational safeguards. Access to your information is limited to authorized staff and trusted processors. Our website uses secure protocols to transmit sensitive information, and regular reviews are conducted to address potential vulnerabilities.

Updates to This Privacy Policy

This Privacy Policy may be updated from time to time to comply with relevant laws or reflect changes in our practices. The most recent date of revision will be indicated at the end of this document. Please revisit this page periodically to stay informed.

Contact Us

If you have any questions, concerns, or wish to exercise your rights under this Privacy Policy, please reach out to Flowers Dalston using our official communication methods. We are committed to addressing your data protection concerns promptly and transparently.

Last updated: June 2024